Our Marketing
Our Marketing Manifesto
Like finding a partner
If a customer doesn't use Recompound, that means either:
- The product isn't good enough
- The product isn't the right solution for them
- We didn't communicate the benefits of the product well enough
Marketing dos:
- Self-deprecating humour
- Sharing intellectual analysis (but not showing-off!)
- Sharing our personal stories
- Reflection - the rights and the wrongs
- Market-related insights
- Humour
Marketing don'ts:
- Hard-selling
- Pushy sales
- Superiority complex
- Bringing others down / making fun of others
- Preach
How We Get Customers
We used to get customers by doing a cold outreach via LinkedIn. We identified a potential segment that we want to target and then we invited them to connect one by one. This worked pretty well at the start to gain the initial set of customers.
Once we have them in, we turn our focus into inbound:
- Writing quality content on the internet to showcase credibility and legitimacy
- Refining our product to maximise customer retention
We realise that we don't have:
- Decades of experience managing mutual fund in the finance industry
- Fancy titles like Forbes 30 under 30
So instead of relying on these gold stars to attract customers that have the tendency to follow hype, we rely on the quality of content we put out there to attract more intelligent potential customers. These customers not only tend to be stickier, but also more opinionated. So when we perform well, it is very likely that they will promote our services to their friends. Therefore, our customer growth nowadays relies heavily on word of mouth.