Customers

Our Customers

Who We Are Building For

Description

Busy professionals or successful young entrepreneurs, early parents who are already financially established.

Why they matter?

  • Low ego
  • They are smart
  • They are usually influential in their circle
  • Strong opinion of what they need
Customers

People Who Like Us

Some personas:

  • Medical professionals — doctors
  • Finance professionals (some, not all)
  • Consultants
  • Entrepreneurs — local business owners, start-up founders
  • Tech professionals — software engineers
  • Expats — foreigners looking for investment opportunity in Indonesia

People Who Dislike Us

  • Ultra-rich people — conglomerates, because they have access to better opportunities
  • Traders
  • People who like to check stock prices daily — they tend to be impatient and always want to "do something"

How We Make Our Customers Happy

We treat our customers like humans and like bosses

  • Co-Founders (Toby or Budi) has to be accessible by our customers in need.
  • Communication has to be regular
  • Investment thesis has to be shared super transparently
  • Listen to them whole-heartedly
  • Non-judgemental — do not superimpose our beliefs
  • Take their concerns seriously — this usually reveals certain psychology that if addressed, can make our customers feel much better and strengthen trust between us