Our Customers

Who We Are Building For

Description

Busy professionals or successful young entrepreneurs, early parents who are already financially established.

Why they matter?

• Low ego
• They are smart
• They are usually influential in their circle
• Strong opinion of what they need

People Who Like Us

Some personas:

• Medical professionals — doctors
• Finance professionals (some, not all)
• Consultants
• Entrepreneurs — local business owners, start-up founders
• Tech professionals — software engineers
• Expats — foreigners looking for investment opportunity in Indonesia

People Who Dislike Us

• Ultra-rich people — conglomerates, because they have access to better opportunities
• Traders
• People who like to check stock prices daily — they tend to be impatient and always want to "do something"

How We Make Our Customers Happy

We treat our customers like humans and like bosses

• Co-Founders (Toby or Budi) has to be accessible by our customers in need.
• Communication has to be regular
• Investment thesis has to be shared super transparently
• Listen to them whole-heartedly
• Non-judgemental — do not superimpose our beliefs
• Take their concerns seriously — this usually reveals certain psychology that if addressed, can make our customers feel much better and strengthen trust between us